Like other Adobe products, there is a “wizard” available from Adobe to create a deployment installer for Acrobat pro and Acrobat Reader. Download this from:
http://www.adobe.com/support/downloads/detail.jsp?ftpID=4950

This Adobe Customization Wizard is currently only available for Windows systems. It is basically an acrobat-centric MSI editor.
To use this to create a silent installer for Acrobat Pro X …

1. Copy the entire contents of the distribution media to disk
2. Open the customization wizard and from the file menu select the acrobat msi which was in the contents you just copied
3. Add name and serial # information
4. In the options section set this for silent install only and surpress reboot
5. In the EULA section surpress display of the EULA
6. Save the the package

Once you have edited the MSI package in this way, you deploy the whole folder and run the “setup.exe” program in an administrative command window, batch job, or from your software deployment server such as a DEll KACE 1000.

Details from Adobe about their enterprise-wide software distribution of Adobe CS applications can be found at:

http://www.adobe.com/devnet/creativesuite/enterprisedeployment.html