This is fascinating, red the whole article (linked below.) Thank you Sharron Macklin at OIT for sharing this with me.
Citation by Citation, New Maps Chart Hot Research and Scholarship’s Hidden Terrain
By Jennifer Howard
Imagine a Google Maps of scholarship, a set of tools sophisticated enough to help researchers locate hot research, spot hidden connections to other fields, and even identify new disciplines as they emerge in the sprawling terrain of scholarly communication. Creating new ways to identify and analyze patterns in millions of journal citations, a team led by two biologists, Carl T. Bergstrom and Jevin D. West, and a physicist, Martin Rosvall, has set out to build just such a guidance system.