Chapter 3 of this book, entitled "How Easy It Is to Ask the Wrong Question," has been recommended as optional reading for the CDE spring elective Program Evalution.
Citation:
Iarossi, Giuseppe. 2006. The power of survey design - a user's guide for managing surveys, interpreting results, and influencing respondents (English). Washington, DC: World Bank. http://documents.worldbank.org/curated/en/726001468331753353/The-power-of-survey-design-a-users-guide-for-managing-surveys-interpreting-results-and-influencing-respondents