http://www.youtube.com/watch?v=4q1dgn_C0AU

Daniel Gilbert, a psychologist at Harvard University, explains the difference between synthetic and natural happiness, and explores what it means to be happy. The unexpected joy of being stuck and of having few choices is an illuminating insight that challenges capitalist ideology on happiness as an accumulation of wealth and ever increasing options. Perhaps dearth is just as satisfying, Daniel Gilbert suggests after conducting extensive studies on amnesiac patients and average people.