“The Culture Industry Reconsidered”

“Although the culture industry undeniably speculates on the conscious and unconscious state of the millions towards which it is directed, the masses are not primary, but secondary, they are an object of calculation; an appendage of the machinery. The customer is not king, as the culture industry would have us believe, not its subject but its object.”

-Theodor Adorno, “The Culture Industry Reconsidered”