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Political Correctness and South Park: A False Solution to a Real Problem
Trey Parker and Matt Stone have something important to say – something that might be somewhat difficult and uncomfortable to come to terms with. Something that throws a wrench into a certain line of thought that claims to devote itself to the fair treatment and well-being of all people. That is to say, a movement that might be called “Political Correctness,” or “PC,” has the ability to be morphed from a well-intended attempt at inclusiveness into something with sinister undertones. In the minds of Parker and Stone, PC commodifies and hurts the very people it aims to help and deprives those who partake in it of autonomy and free thought.
This point reveals itself in the 19th season of the animated series, South Park, in the way that the show makes vivid a real social crises and then proposes an imagined (and flawed) solution to that crisis.
Perhaps the show presents Political Correctness as the solution to the issue of social injustice. PC Principal is ushered in as the new principal of South Park Elementary to reform it into a more tolerant school after someone made a rape joke (the show would later reveal that it was Mackie, the counselor, who made the joke). Kyle, one of the central characters, is excited for these changes, saying he looks forward to South Park becoming a place “where people can begin to have a dialogue.” While Political Correctness is displayed as having its faults – its most ardent followers are college-aged white males who live in a fraternity house together and are prone to prioritize women and alcohol over social justice – these faults are mostly worked through by the end of the season, and South Park is a happy town that embraces PC ideals.
The idea that PC is the imagined solution to the real problem of social injustice, however, is a red herring. If one looks deeper, PC culture itself is presented as the real social crisis in need of a solution. It all starts with the demographic of those partaking in PC culture. It is very curious that none of the people partaking in this PC culture are a part of any of the marginalized groups that they claim to defend. This leads to an interesting issue when PC Principal tries to indoctrinate Jimmy, a physically handicapped student, in the ways of Political Correctness. This is problematic, since there is no way PC Principal knows more about being handicapped than Jimmy does, having not actually had this experience himself. It becomes evident through this exchange that PC Principal cares more about his own smug sense of satisfaction that he gets from pointing others’ transgressions out to them than he cares about actually achieving positive social change. The relationship between PC and marginalized groups then, is not that of a protector and the protected, like it might seem to be at first glance, but something else.
But what, then, is the relationship between PC culture and those it claims to defend? Parker and Stone use several instances throughout the season to suggest that this relationship that of a consumer to a product. Take for example the episode “The City Part of Town,” in which the people of South Park try to get a Whole Foods (which is used here as a symbol of PC culture and of gentrification). The grocery chain sends a representative who asks to visit a classroom. In the classroom, a handicapped child and an African-American child – who is by no coincidence named Token – are conspicuously displayed in the middle of the front row. If one pays attention to other depictions of the class without the Whole Foods representative, one sees that this is not the normal seating arrangement. So we have two people who are part of the marginalized groups that PC culture claims to defend being used as commodities or bargaining chips to push PC’s own agenda to get a Whole Foods, an agenda which is harmful to one marginalized group – the poor – in particular, for reasons that will be discussed later.
This consumer/product relationship is further fleshed out in the episode “Tweek x Craig.” When rumors start of a gay relationship between Tweek and Craig start, the entire town wants to show its support. The way that the people of South Park do this is by giving the two supposed lovers money. When the two face disciplinary trouble for fighting, PC Principal refuses to punish them because they are gay, and instead sends them home with $100 each. This puts a price tag on the identities of Tweek and Craig, showing how those who are PC act as consumers and commodify marginalized groups. Viewed this way, PC culture is more about the fulfillment of the egos of those who practice it than it is about social change, since giving money to gay couples does little more than make the donors feel good about themselves.