{"id":743,"date":"2011-11-18T02:36:03","date_gmt":"2011-11-18T02:36:03","guid":{"rendered":"http:\/\/sites.williams.edu\/webredesign\/?page_id=743"},"modified":"2012-01-25T09:59:14","modified_gmt":"2012-01-25T14:59:14","slug":"search","status":"publish","type":"page","link":"https:\/\/sites.williams.edu\/webredesign\/data\/analytics-review\/search\/","title":{"rendered":"How Did They Get There?"},"content":{"rendered":"<div><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-908 alignnone noborder\" title=\"Traffic\" src=\"https:\/\/sites.williams.edu\/webredesign\/files\/2011\/11\/Traffic.png\" alt=\"\" width=\"353\" height=\"194\" srcset=\"https:\/\/sites.williams.edu\/webredesign\/files\/2011\/11\/Traffic.png 353w, https:\/\/sites.williams.edu\/webredesign\/files\/2011\/11\/Traffic-300x164.png 300w\" sizes=\"auto, (max-width: 353px) 100vw, 353px\" \/><\/div>\n<h3>Search Terms<\/h3>\n<div>In addition to &#8220;Williams&#8221; &amp; &#8220;College&#8221; these terms appeared in the top 50 searches from external sources (e.g. Google). Terms that were semantically equivalent (e.g. employment and jobs) were grouped together- that&#8217;s the number you see next to some of them. Terms in <span style=\"color: #ff6600;\">orange<\/span> had especially low bounce rates compared to the average, and terms in <span style=\"color: #0000ff;\">blue<\/span> had especially high ones.<\/div>\n<div>\n<ul>\n<li><span style=\"color: #ff6600;\">math riddles<\/span> x2<\/li>\n<li>dining x4<\/li>\n<li>health center x2<\/li>\n<li><span style=\"color: #ff6600;\">admissions<\/span> x2<\/li>\n<li>map x3<\/li>\n<li><span style=\"color: #ff6600;\">glow<\/span> x3<\/li>\n<li>oit x5<\/li>\n<li>employment x2<\/li>\n<li>housing<\/li>\n<li>address<\/li>\n<li><span style=\"color: #ff6600;\">museum of art<\/span><\/li>\n<li>financial aid<\/li>\n<li>mailroom<\/li>\n<li><span style=\"color: #0000ff;\">tuition<\/span><\/li>\n<li>security<\/li>\n<li>study abroad<\/li>\n<li>facilities<\/li>\n<li><span style=\"color: #0000ff;\">expedition<\/span><\/li>\n<li><span style=\"color: #0000ff;\">campus life<\/span><\/li>\n<li>roomful of teeth<\/li>\n<li>majors<\/li>\n<li>investment office<\/li>\n<li>transport<\/li>\n<\/ul>\n<\/div>\n<h3>Referral Traffic<\/h3>\n<ul>\n<li>williams.edu &#8211; Visits: 568,100<\/li>\n<li>wso.williams.edu &#8211; Visits: 151,085<\/li>\n<li>web.williams.edu &#8211; Visits: 89,192<\/li>\n<li><span style=\"color: #ff9900;\">facebook.com<\/span> &#8211; Visits: 73,615<\/li>\n<li>glow &#8211; Visits: 64,559<\/li>\n<li>communications.williams.edu &#8211; Visits: 59,971<\/li>\n<li>admission.williams.edu &#8211; Visits: 46,017<\/li>\n<li>hr.williams.edu &#8211; Visits: 40,539<\/li>\n<li>dean.williams.edu &#8211; Visits: 30,086<\/li>\n<li>commencement.williams.edu &#8211; Visits: 20,964<\/li>\n<li><span style=\"color: #ff9900;\">williams.prestosports.com<\/span> &#8211; Visits: 20,228<\/li>\n<li>dining.williams.edu &#8211; Visits: 19,785<\/li>\n<li>parents.williams.edu &#8211; Visits: 19,023<\/li>\n<li>campus-life.williams.edu &#8211; Visits: 17,683<\/li>\n<li>athletics.williams.edu &#8211; Visits: 17,064<\/li>\n<li>catalog.williams.edu &#8211; Visits: 16,084<\/li>\n<li>library.williams.edu &#8211; Visits: 12,772<\/li>\n<li><span style=\"color: #ff9900;\">google.com<\/span> &#8211; Visits: 12,394<\/li>\n<li><span style=\"color: #ff9900;\">forbes.com<\/span> &#8211; Visits: 11,654<\/li>\n<li>dean-faculty.williams.edu &#8211; Visits: 9,822<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Search Terms In addition to &#8220;Williams&#8221; &amp; &#8220;College&#8221; these terms appeared in the top 50 searches from external sources (e.g. Google). Terms that were semantically equivalent (e.g. employment and jobs) were grouped together- that&#8217;s the number you see next to some of them. Terms in orange had especially low bounce rates compared to the average, <a class=\"read_more\" href=\"https:\/\/sites.williams.edu\/webredesign\/data\/analytics-review\/search\/\">more &raquo;<\/a> <\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1197,"menu_order":15,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-743","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/sites.williams.edu\/webredesign\/wp-json\/wp\/v2\/pages\/743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.williams.edu\/webredesign\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sites.williams.edu\/webredesign\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sites.williams.edu\/webredesign\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.williams.edu\/webredesign\/wp-json\/wp\/v2\/comments?post=743"}],"version-history":[{"count":15,"href":"https:\/\/sites.williams.edu\/webredesign\/wp-json\/wp\/v2\/pages\/743\/revisions"}],"predecessor-version":[{"id":1704,"href":"https:\/\/sites.williams.edu\/webredesign\/wp-json\/wp\/v2\/pages\/743\/revisions\/1704"}],"up":[{"embeddable":true,"href":"https:\/\/sites.williams.edu\/webredesign\/wp-json\/wp\/v2\/pages\/1197"}],"wp:attachment":[{"href":"https:\/\/sites.williams.edu\/webredesign\/wp-json\/wp\/v2\/media?parent=743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}