119 people participated in the poll (10 faculty, 6 parents, 45 staff, 22 students, and 36 alumni). People voted on a scale of 1-5 on 18 pairs of traits. An average score of 3 for a pair of traits is considered a “neutral” score. All numbers in parenthesis below represent the difference between the average vote for that trait, and a neutral score (i.e. the higher the number, the more emphatically people felt about it).<\/p>\n
The trait pairs were: <\/strong><\/p>\n Top 10 pairs by audience group. Terms color coded to help visualization.<\/p>\n Overall<\/strong><\/p>\n Alumni<\/strong><\/p>\n Parents<\/strong><\/p>\n Staff<\/strong><\/p>\n Faculty<\/strong><\/p>\n Students (overall)<\/strong><\/p>\n Students (yr = 1)<\/strong><\/p>\n Students (yr > 1)<\/strong><\/p>\n Traits that stand out as unique (or nearly unique) in their importance to specific audiences:<\/p>\n Most similar groups: alumni & staff 119 people participated in the poll (10 faculty, 6 parents, 45 staff, 22 students, and 36 alumni). People voted on a scale of 1-5 on 18 pairs of traits. An average score of 3 for a pair of traits is considered a “neutral” score. All numbers in parenthesis below represent the difference between the average more »<\/a> <\/p>\n","protected":false},"author":1,"featured_media":0,"parent":699,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-579","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/sites.williams.edu\/webredesign\/wp-json\/wp\/v2\/pages\/579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.williams.edu\/webredesign\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sites.williams.edu\/webredesign\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sites.williams.edu\/webredesign\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.williams.edu\/webredesign\/wp-json\/wp\/v2\/comments?post=579"}],"version-history":[{"count":124,"href":"https:\/\/sites.williams.edu\/webredesign\/wp-json\/wp\/v2\/pages\/579\/revisions"}],"predecessor-version":[{"id":581,"href":"https:\/\/sites.williams.edu\/webredesign\/wp-json\/wp\/v2\/pages\/579\/revisions\/581"}],"up":[{"embeddable":true,"href":"https:\/\/sites.williams.edu\/webredesign\/wp-json\/wp\/v2\/pages\/699"}],"wp:attachment":[{"href":"https:\/\/sites.williams.edu\/webredesign\/wp-json\/wp\/v2\/media?parent=579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nClassic vs. Innovative
\nFun vs. Serious
\nCasual vs. Formal
\nEnergetic vs. Calm
\nSpontaneous vs. Orderly
\nYouthful vs. Mature
\nDense vs. Sparse
\nMinimal vs. Elaborate<\/div>\n
\nSoft vs. Hard
\nBold vs. Subtle
\nSecurity vs. Freedom
\nDark vs. Light
\nFresh vs. Established
\nFunction vs. Form
\nImpressive vs. Inviting
\nChallenging vs. Comfortable<\/div>\nOverall<\/h3>\n
Strong Consensus ( > .6)<\/h4>\n
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Moderate Consensus (.4 – .59)<\/h4>\n
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Minor Consensus (.2 – .39 )<\/h4>\n
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No Consensus (< .2)<\/h4>\n
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Observations<\/h4>\n
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By Group<\/h3>\n
Priorities By Group<\/h4>\n
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Observations<\/h4>\n
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\nLeast similar groups: parents & older students \/\/ faculty & first-year students
\nNon-student (older audience) words: inviting, fresh, warm
\nStudent words: mature, fun, energetic, calm
\nAcademic words (faculty & older students): freedom, sparse<\/p>\n","protected":false},"excerpt":{"rendered":"