This study indicates that our current approach to presenting the vast and varied content on the Williams website is on the right track. We are offering the right kinds of content groupings (by user group and by subject area)<\/p>\n
Most participants grouped items together in ways that affirmed our use of \u201clanding pages\u201d or \u201cportals\u201d for both user groups and content areas. Participants consistently identified content as belonging to specific groups (parents, alumni, donors, faculty & staff, students, visitors) and specific content areas (About Williams, Admission & Aid, Calendars\/Events, Search\/Directories, News, and Academics).<\/p>\n
There are too many links on the current Williams homepage.<\/p>\n
The instructions indicated that items that did not belong on the college homepage could be left unsorted. Every item in the sort was left unsorted by at least one participant, and 51 out of 75 participants left at least one item unsorted. ie, Not one item was sacred to all participants, and 68% indicated that there were items on the current homepage that did not belong there.<\/p>\n
Items most often left unsorted include: conference office, bookstore, multimedia, sustainability, WCMA calendar, music dept calendar, publicity. Although an item may not \u201cbelong\u201d on the Williams homepage, it still belongs on the college website … somewhere.<\/p>\n
Our challenges are:<\/p>\n
Submitted by<\/em><\/p>\n Heather Clemow *Steve Krug’s Second Law of Usability, found in Don’t Make Me Think! A Common Sense Approach to Web Usability<\/em> (a book I highly recommend as an enlightening fast read for the web redesign study groups).<\/p>\n","protected":false},"excerpt":{"rendered":" We\u2019re on the right track … This study indicates that our current approach to presenting the vast and varied content on the Williams website is on the right track. We are offering the right kinds of content groupings (by user group and by subject area) Most participants grouped items together in ways that affirmed our more »<\/a> <\/p>\n","protected":false},"author":22,"featured_media":0,"parent":934,"menu_order":45,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-1169","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/sites.williams.edu\/webredesign\/wp-json\/wp\/v2\/pages\/1169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.williams.edu\/webredesign\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sites.williams.edu\/webredesign\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sites.williams.edu\/webredesign\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.williams.edu\/webredesign\/wp-json\/wp\/v2\/comments?post=1169"}],"version-history":[{"count":34,"href":"https:\/\/sites.williams.edu\/webredesign\/wp-json\/wp\/v2\/pages\/1169\/revisions"}],"predecessor-version":[{"id":1182,"href":"https:\/\/sites.williams.edu\/webredesign\/wp-json\/wp\/v2\/pages\/1169\/revisions\/1182"}],"up":[{"embeddable":true,"href":"https:\/\/sites.williams.edu\/webredesign\/wp-json\/wp\/v2\/pages\/934"}],"wp:attachment":[{"href":"https:\/\/sites.williams.edu\/webredesign\/wp-json\/wp\/v2\/media?parent=1169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nWeb Content Developer
\nOffice for Information Technology
\nDec. 5, 2011<\/em><\/p>\n