{"id":144,"date":"2012-12-03T00:19:19","date_gmt":"2012-12-03T05:19:19","guid":{"rendered":"http:\/\/sites.williams.edu\/hist359f2012\/?p=144"},"modified":"2012-12-03T00:26:24","modified_gmt":"2012-12-03T05:26:24","slug":"fuss-and-feathers-anti-scott","status":"publish","type":"post","link":"https:\/\/sites.williams.edu\/hist359f2012\/1852\/fuss-and-feathers-anti-scott\/","title":{"rendered":"&#8220;Fuss and Feathers&#8221; Anti &#8211; Scott"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"&quot;Fuss and Feathers&quot; Anti- Scott 1852 (Updated)\" width=\"584\" height=\"329\" src=\"https:\/\/www.youtube.com\/embed\/xcDCvGnTiKs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Jeff Riemann<\/p>\n<p>Scott and Pierce ran on strikingly similar platforms.\u00a0 Both wanted to avoid taking sides on the Compromise of 1850 as not to anger either the South or North depending on what side they took, and they did not have major divisive economic issues to side with.\u00a0 This election, therefore, came down to mudslinging and attacks on each other\u2019s characters. <!--more--><\/p>\n<p>I wanted to play up the fact that Scott was known to be very vain and appeared arrogant and flashy.\u00a0 He focused a lot on outside appearance and caught flack for it.\u00a0 I wanted to elaborate on that criticism and show how many people of his own party, the Whigs, were turning against him.<\/p>\n<p>I used a picture from 1852 of Scott looking chubby and grumpy in a fancy tuxedo to display this vanity.\u00a0 On his jacket I wrote a quote from James Buchanan describing how \u201cvainglorious\u201d Scott was.\u00a0 I wanted to set the tone of the ad with this quote and get people thinking that \u201cThe World\u201d thinks this, not just Democrats who were already opposed to Scott.<\/p>\n<p>I used Chopin\u2019s \u201cPrelude 6 op 28 B Minor\u201d to set a classical, sophisticated tone that matched Scott\u2019s attitude.\u00a0 It\u2019s melancholy and slow pace was meant to get the audience to focus on the pictures and quotes with their effects, to drive home my message.<\/p>\n<p>The \u201cA Bad Egg\u201d political cartoon made fun of Scott\u2019s elaborate attire and nickname of \u201cFuss and Feathers\u201d.\u00a0 I cropped out the background of the cartoon and made the background black to have the \u201cFuss and Feathers\u201d figure stand out.\u00a0 I also cropped in another James Buchanan quote from his October 7, 1852 speech, which lists a number of noble leaders of the past, from Napoleon, to Jackson, to even Taylor.\u00a0 He lists their distinguished nicknames and then asks how Scott\u2019s nickname of \u201cFuss and Feathers\u201d compares to the rest of them.\u00a0 This clip is intended to feminize Scott and separate him from the other manly, noble leaders of the past.<\/p>\n<p>I then faded into a simple, short quote by Horace Greeley of the Whig Party that showed him reluctantly accepting Scott as their Presidential candidate, claiming that he hates the idea of it.\u00a0 This is a simple quote and I wanted to make it stand out with a simple black background and light grey lettering, letting the words speak for themselves.\u00a0 This quote is meant to set the stage for the next segment of clips that elaborate on other fellow Whigs that chose to abandon their party in response to Scott\u2019s selection as their Presidential candidate.<\/p>\n<p>The picture of Scott as a General in 1847 in his colorful and flashy military attire with a war scene in the background quickly turns to Scott standing alone, with an all red background, providing a sense of warning in hopes that the audience will discount all of his past military honors and legacy from the Mexican-American War.\u00a0 I wanted the audience to realize that they needed to focus on Scott as a presidential candidate alone, judging his fitness for that position only and not taking past accolades into account.\u00a0 If people thought that his history as a Mexican-American War hero didn\u2019t matter in terms of being President, then Scott would have nothing else to offer.\u00a0 (I made sure not to hint at the fact that Pierce had little background to offer as well.)<\/p>\n<p>The red background of Scott\u2019s picture as a General slowly gets filled up with newspaper clippings that describe all of the prominent Whigs party members that chose to support Pierce over Scott.\u00a0 I added James Lacey\u2019s quote where he declared he wouldn\u2019t \u201ctouch Scott with a ten foot pole\u201d to add some comedy to the mix.\u00a0 The clippings begin to cover up Scott\u2019s image to show that these opinions and criticisms should overshadow any legacy of military success that Scott could be credited with.<\/p>\n<p>The transition to a warning of Scott\u2019s impending \u201cReign of Epaulets\u201d is accompanied with the sound of heartbeats as the classical music fades out, to increase the intensity of the warning.\u00a0 His \u201cReign of Epaulets\u201d is, again, in reference to how Scott would have his priorities off as a leader, focusing on things like looking dignified rather than what actually mattered to America.\u00a0 The letters are in red with a black background and scary movie font to increase the fear in citizens of this \u201cReign of Epaulets\u201d.<\/p>\n<p>The heartbeats stop suddenly as the background fades to a blue, soothing color with red letters (outlined in white to represent America\u2019s colors), depicting Pierce\u2019s 1852 campaign slogan, \u201cWe Polked you in \u201944, We shall Pierce you in \u201852\u201d.\u00a0 The message is intended to wrap up this bashing of Scott with a patriotic message of hope, using Polke\u2019s record to ease the mind of Democrats and US citizens in general.\u00a0 The background noise is birds chirping on a calm day to increase the feeling of security and contentment with the message.<\/p>\n<p>This ad is less content-filled and attacks Scott as a person, using superficial arguments and images, like the candidates did in 1852.\u00a0 I wanted to have simple quotes and arguments and focus on effects and aesthetics in order to real the audience in and get them on my side of the argument.\u00a0 Whichever party used these aesthetics and superficial arguments the best would most likely win the election because both Pierce and Scott did not have too many legitimate differences in political stances and records.<\/p>\n<p>&nbsp;<\/p>\n<p align=\"center\"><strong>Sources<\/strong><\/p>\n<ul>\n<li>Frederic Chopin: \u201cPrelude in B Minor Opus 28 No. 6\u201d<\/li>\n<li><a href=\"https:\/\/webmail.williams.edu\/wm\/mail\/fetch.html?urlid=g277d39c8d1ae7eab6341f50a39b884661kijgpdhal&amp;url=http%3A%2F%2Fwww.loc.gov%2Fpictures%2Fitem%2F2002709997%2F\">http:\/\/www.loc.gov\/pictures\/item\/2002709997\/<\/a> (1<sup>st<\/sup> Scott picture in tuxedo)<\/li>\n<li>James Buchanan\u2019s speech (Greensburg, PA) October 7, 1852<\/li>\n<li>\u201cAmerican Presidential Campaigns and Elections\u201d, Vol. 1, \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Campbell and Shade, 358= (Horace Greeley quote), \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 364, 365= (Both James Buchanan quotes)<\/li>\n<li><a href=\"http:\/\/www.loc.gov\/pictures\/item\/90708867\/\">http:\/\/www.loc.gov\/pictures\/item\/90708867\/<\/a> (Scott \u201cFuss and Feather\u201d cartoon)<\/li>\n<li><a href=\"https:\/\/webmail.williams.edu\/wm\/mail\/fetch.html?urlid=g277d39c8d1ae7eab6341f50a39b884661kijgpdhal&amp;url=http%3A%2F%2Fwww.loc.gov%2Fpictures%2Fitem%2F94505111%2F\">http:\/\/www.loc.gov\/pictures\/item\/94505111\/<\/a> (Scott military picture, 1847)<\/li>\n<li><a href=\"https:\/\/webmail.williams.edu\/wm\/mail\/fetch.html?urlid=g230c9a3f7d270eb029c41d69c9d03f4c0kijgpdhal&amp;url=http%3A%2F%2Fdocs.newsbank.com%2Fs%2FHistArchive%2Fahnpdoc%2FEANX%2F105E5FAB74D77BC9%2F0F4223B7E8433C2F\">http:\/\/docs.newsbank.com\/s\/HistArchive\/ahnpdoc\/EANX\/105E5FAB74D77BC9\/0F4223B7E8433C2F <\/a>(For each newspaper clipping on Scott\u2019s military picture with a red background)<\/li>\n<li>\u201cReign of Epaulets\u201d= anti-Scott slogan used by Pierce\u2019s campaign.<\/li>\n<li>\u201cWe Polked you in \u201944, We shall Pierce you in \u201852\u201d= Slogan for Pierce campaign in 1852.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jeff Riemann Scott and Pierce ran on strikingly similar platforms.\u00a0 Both wanted to avoid taking sides on the Compromise of 1850 as not to anger either the South or North depending on what side they took, and they did not &hellip; <a href=\"https:\/\/sites.williams.edu\/hist359f2012\/1852\/fuss-and-feathers-anti-scott\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":459,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26633],"tags":[],"class_list":["post-144","post","type-post","status-publish","format-standard","hentry","category-26633"],"acf":[],"_links":{"self":[{"href":"https:\/\/sites.williams.edu\/hist359f2012\/wp-json\/wp\/v2\/posts\/144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.williams.edu\/hist359f2012\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.williams.edu\/hist359f2012\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.williams.edu\/hist359f2012\/wp-json\/wp\/v2\/users\/459"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.williams.edu\/hist359f2012\/wp-json\/wp\/v2\/comments?post=144"}],"version-history":[{"count":2,"href":"https:\/\/sites.williams.edu\/hist359f2012\/wp-json\/wp\/v2\/posts\/144\/revisions"}],"predecessor-version":[{"id":154,"href":"https:\/\/sites.williams.edu\/hist359f2012\/wp-json\/wp\/v2\/posts\/144\/revisions\/154"}],"wp:attachment":[{"href":"https:\/\/sites.williams.edu\/hist359f2012\/wp-json\/wp\/v2\/media?parent=144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.williams.edu\/hist359f2012\/wp-json\/wp\/v2\/categories?post=144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.williams.edu\/hist359f2012\/wp-json\/wp\/v2\/tags?post=144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}