Chris Riegg

The 1840 United States presidential race featured the debut of the modern campaign. General William Henry Harrison’s Whig machine capitalized on emerging mass media, engaged in deliberate image-building, and used songs and alcohol to woo an impressionable electorate that was deeply disillusioned with the past four years of Democratic rule. Continue reading →

Paige Whidbee

During the election of 1840, incumbent Democrat President Martin Van Buren was pitted against William Henry Harrison, the Whig candidate who gained a surprising amount of popularity during the previous election of 1836. Continue reading →

Adrian Castro

Taylor Halperin

My ad was created around two philosophies.  First: that a successful attack ad should have a cohesive narrative.  I chose to critique Van Buren both generally and specifically, but I dealt primarily with economy and M.V.B.’s character.  Continue reading →