{"id":277,"date":"2012-04-23T18:52:10","date_gmt":"2012-04-23T18:52:10","guid":{"rendered":"http:\/\/sites.williams.edu\/hist359\/?p=277"},"modified":"2012-05-08T03:14:17","modified_gmt":"2012-05-08T03:14:17","slug":"martin-van-ruin","status":"publish","type":"post","link":"https:\/\/sites.williams.edu\/hist359\/1840\/martin-van-ruin\/","title":{"rendered":"Martin Van &#8220;Ruin&#8221;"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"Martin Van Buren.m4v\" width=\"584\" height=\"329\" src=\"https:\/\/www.youtube.com\/embed\/-w6qJRB2rNc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p style=\"text-align: left\" align=\"right\">Tyler Cole<\/p>\n<p>&nbsp;<\/p>\n<p align=\"center\"><strong><span style=\"text-decoration: underline\">Van Buren Attack Ad Explanation<\/span><\/strong><\/p>\n<p>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 As this was an attack ad on Martin Van Buren I thought I would pick a theme and stick to it, focusing directly on one or two grievances with Van Buren instead of trying to pick out everything wrong he did during his presidency. <!--more-->As president, Van Buren had the misfortune of inheriting the greatest economic crisis of any president before him and through his association with this era of economic turmoil he earned the nickname \u201cMartin Van Ruin\u201d. This became the main focus of my ad as I found it both simple in its message and yet powerful enough to convince the American public that Van Buren was bad for the country.<\/p>\n<p>The music is Mozart\u2019s <em>Requiem. <\/em>I wanted a piece that opened slowly and then dramatically turned dark and tumultuous like the panic of 1837. The ad opens with a painting of Van Buren looking young with an added title noting the name of the figure in the painting \u201cMartin Van Buren\u201d. The painting was not meant for much more than a title screen but behind Van Buren, you can see foreboding clouds forming outside which works as a form of foreshadowing. The next series of pictures serves to remind the audience that Martin Van Buren was led directly into the Presidency by Andrew Jackson in the most clear cut example of a president naming a successor to date. The ad changes to a political cartoon of Andrew Jackson carrying Van Buren on his back toward a door that reads \u201cThe Capitol\u201d. Continuing with this theme the next image is another cartoon where Martin Van Buren is playing a card game against Harrison. Jackson stands behind Harrison and is signaling to Van Buren what cards Harrison has. This again is an illusion to the fact that without Jackson, Van Buren would not have become president as easily. As the happy opening to <em>Requiem<\/em> continues a drawing of Van Buren as president fills the screen and it scrolls up the face of Van Buren to a soaring eagle above him.<\/p>\n<p>Now the ad begins to take a turn and the screens goes black for several seconds to symbolize the passage of time during Van Buren\u2019s presidency. A strong crescendo now comes in <em>Requiem<\/em> as the song becomes extremely ominous and the \u201cMartin Van Ruin\u201d theme begins to take shape. I used two quotes from newspaper articles I found that mention the ruin he and his policies have brought on the country. Adding an artistic flourish to each quote by blurring out all the words except for ruin and zooming in on it I looked to keep the aggressive nature of the ad. At the finale of the ad, I used some video editing to remind the audience of the \u201cMartin Van Ruin\u201d nickname by selecting out letters from his full name and spelling \u201cruin\u201d underneath it and then fading into just \u201cMartin Van Ruin\u201d.<\/p>\n<p>Sources:<\/p>\n<p>Portrait 1<\/p>\n<p><a href=\"http:\/\/en.wikipedia.org\/wiki\/File:MVan_Buren-portrait.jpg\">http:\/\/en.wikipedia.org\/wiki\/File:MVan_Buren-portrait.jpg<\/a><\/p>\n<p>Cartoon 1<\/p>\n<p><a href=\"http:\/\/en.wikipedia.org\/wiki\/File:The_rejected_Minister.jpg\">http:\/\/en.wikipedia.org\/wiki\/File:The_rejected_Minister.jpg<\/a><\/p>\n<p>Cartoon 2<\/p>\n<p><a href=\"http:\/\/www.picturehistory.com\/product\/id\/11926\">http:\/\/www.picturehistory.com\/product\/id\/11926<\/a><\/p>\n<p>Portrait 2<\/p>\n<p><a href=\"http:\/\/www.picturehistory.com\/product\/id\/12249\">http:\/\/www.picturehistory.com\/product\/id\/12249<\/a><\/p>\n<p>Newspaper 1<\/p>\n<p><strong>Headline: <\/strong>[No Headline]; <strong>Article Type: <\/strong>Election Returns<\/p>\n<p><strong>Paper: <\/strong>Enquirer, published as Richmond Enquirer; <strong>Date: <\/strong>05-05-1837; <strong>Volume: <\/strong>XXXIII; <strong>Issue: <\/strong>119; <strong>Page: <\/strong>[2]; <strong>Location: <\/strong>Richmond, Virginia<\/p>\n<p>Portrait 3<\/p>\n<p><a href=\"http:\/\/www.picturehistory.com\/product\/id\/12251\">http:\/\/www.picturehistory.com\/product\/id\/12251<\/a><\/p>\n<p>Newspaper 2<\/p>\n<p><strong>Headline: <\/strong>The following Able and Candid Remarks Are from the Late Leading Administration Journal in the City of New York; <strong>Article Type: <\/strong>News\/Opinion<\/p>\n<p><strong>Paper: <\/strong>Waldo Patriot; <strong>Date: <\/strong>06-01-1838; <strong>Volume: <\/strong>I; <strong>Issue: <\/strong>23; <strong>Page: <\/strong>[2]; <strong>Location: <\/strong>Belfast, Maine<\/p>\n<p>&nbsp;<\/p>\n<p>Portrait 4<\/p>\n<p><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Martin_Van_Buren,_U.S._Secretary_of_State.jpg\">http:\/\/commons.wikimedia.org\/wiki\/File:Martin_Van_Buren,_U.S._Secretary_of_State.jpg<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tyler Cole &nbsp; Van Buren Attack Ad Explanation \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 As this was an attack ad on Martin Van Buren I thought I would pick a theme and stick to it, focusing directly on one or two grievances with Van Buren &hellip; <a href=\"https:\/\/sites.williams.edu\/hist359\/1840\/martin-van-ruin\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":459,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26630],"tags":[],"class_list":["post-277","post","type-post","status-publish","format-standard","hentry","category-26630"],"acf":[],"_links":{"self":[{"href":"https:\/\/sites.williams.edu\/hist359\/wp-json\/wp\/v2\/posts\/277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.williams.edu\/hist359\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.williams.edu\/hist359\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.williams.edu\/hist359\/wp-json\/wp\/v2\/users\/459"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.williams.edu\/hist359\/wp-json\/wp\/v2\/comments?post=277"}],"version-history":[{"count":4,"href":"https:\/\/sites.williams.edu\/hist359\/wp-json\/wp\/v2\/posts\/277\/revisions"}],"predecessor-version":[{"id":343,"href":"https:\/\/sites.williams.edu\/hist359\/wp-json\/wp\/v2\/posts\/277\/revisions\/343"}],"wp:attachment":[{"href":"https:\/\/sites.williams.edu\/hist359\/wp-json\/wp\/v2\/media?parent=277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.williams.edu\/hist359\/wp-json\/wp\/v2\/categories?post=277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.williams.edu\/hist359\/wp-json\/wp\/v2\/tags?post=277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}