{"id":109,"date":"2017-10-14T23:00:27","date_gmt":"2017-10-15T03:00:27","guid":{"rendered":"http:\/\/sites.williams.edu\/f18-engl117-01\/?p=109"},"modified":"2017-10-14T23:00:27","modified_gmt":"2017-10-15T03:00:27","slug":"from-a-house-you-didnt-build-and-cant-control","status":"publish","type":"post","link":"https:\/\/sites.williams.edu\/f18-engl117-01\/uncategorized\/from-a-house-you-didnt-build-and-cant-control\/","title":{"rendered":"From a House You Didn&#8217;t Build and Can&#8217;t Control"},"content":{"rendered":"<p><i>When culture is mass-produced, all art is in danger of becoming the same.<br \/>\n<\/i><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-91\" src=\"https:\/\/sites.williams.edu\/f18-engl117-01\/files\/2017\/10\/01ABOUT1-superJumbo.jpg\" alt=\"\" width=\"2048\" height=\"1366\" srcset=\"https:\/\/sites.williams.edu\/f18-engl117-01\/files\/2017\/10\/01ABOUT1-superJumbo.jpg 2048w, https:\/\/sites.williams.edu\/f18-engl117-01\/files\/2017\/10\/01ABOUT1-superJumbo-300x200.jpg 300w, https:\/\/sites.williams.edu\/f18-engl117-01\/files\/2017\/10\/01ABOUT1-superJumbo-768x512.jpg 768w, https:\/\/sites.williams.edu\/f18-engl117-01\/files\/2017\/10\/01ABOUT1-superJumbo-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p><i><br \/>\n<\/i>The historical deepening of capitalism has led to the homogenization of culture. \u00a0At least Theodor W. Adorno\u2014a German critical theorist\u2014 thought so. \u00a0In \u201cThe Culture Industry,\u201d Adorno argues that \u201ceach branch of culture\u201d has become \u201cunanimous with itself,\u201d as the burgeoning of mass production and mass consumption have developed hand in hand (Adorno 94). \u00a0Adorno\u2019s \u201cculture industry\u201d\u2014a theoretical system that weds technology and economics\u2014is a structure of domination in which those with power exercise their capacity to shape the mentality of the public (94, 95). \u00a0It is in the interest of capital to reduce dissent, to create easily satisfied desires, and to perpetuate itself. \u00a0And so, Adorno argues, potentially \u201cunruly\u201d forms like art, literature, and music are driven inexorably to sameness (99). \u00a0The result, in Adorno\u2019s view, is that \u201cgreat\u201d and \u201cserious\u201d art has been replaced by shallow forms that lend themselves to large-scale reproduction. \u00a0Art is \u201csubordinate[ed] \u2026 to [a] formula\u201d and the masses learn to be satisfied with that (99).<\/p>\n<p>Many contemporary music critics would agree with Adorno.<\/p>\n<p>Digital delivery means that consumers can stream or pirate the songs with the best hooks; music services rush to provide pre-selected playlists that further universalize the listening experience of consumers\u2014less and less aesthetic or intellectual effort is required of the audience (Hosenager; Serra; Collins). Much contemporary popular music does indeed deny listeners\u2014in Adorno\u2019s words\u2014 \u201cany dimension in which they might roam freely in imagination\u201d (100).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-129 aligncenter\" src=\"https:\/\/sites.williams.edu\/f18-engl117-01\/files\/2017\/10\/theodoradorno-1.jpg\" alt=\"\" width=\"1608\" height=\"905\" srcset=\"https:\/\/sites.williams.edu\/f18-engl117-01\/files\/2017\/10\/theodoradorno-1.jpg 1608w, https:\/\/sites.williams.edu\/f18-engl117-01\/files\/2017\/10\/theodoradorno-1-300x169.jpg 300w, https:\/\/sites.williams.edu\/f18-engl117-01\/files\/2017\/10\/theodoradorno-1-768x432.jpg 768w, https:\/\/sites.williams.edu\/f18-engl117-01\/files\/2017\/10\/theodoradorno-1-1024x576.jpg 1024w\" sizes=\"auto, (max-width: 1608px) 100vw, 1608px\" \/><\/p>\n<p>In other words, we like what Apple or Spotify wants us to like, while the profits roll to the shareholders. \u00a0But is it really that simple? \u00a0Modern music has trend-buckers as well as conformists. \u00a0Consider Vampire Weekend, an indie rock band whose most recent album, <i>Modern Vampires of the City<\/i>, embodies many of the qualities that Adorno associates with great art: complexity, a willingness to counter prevailing ideologies, and the presumption of an engaged audience. Has Vampire Weekend found a way to escape the homogenizing forces that Adorno identified? \u00a0Or is their resistance only a qualified success, limited by the mass production landscape in which they necessarily function as commercial artists?<\/p>\n<p>No question that Vampire Weekend embraces complexity, a quality that Adorno sees as a primary casualty of capitalism (101, 96). \u00a0From the beginning, Vampire Weekend has blended intricate lyrics and sounds. \u00a0The band\u2014formed by Ezra Koenig, Rostam Batmanglij, Chris Baio, and Chris Tomson while they were students at Columbia University\u2014launched their career with work that melded post-punk guitars with African pop music and ska, layered with wry vocals that addressed upper class life in New England and New York, composed by four men in Polo sweaters. \u00a0The interplay of elements in tension\u2014vividly evident in songs like <a href=\"https:\/\/www.youtube.com\/watch?v=9wHl9qRsMzw\">&#8220;Cape Cod Kwassa Kwassa&#8221;<\/a><a href=\"https:\/\/www.youtube.com\/watch?v=9wHl9qRsMzw\">\u00a0<\/a>and <a href=\"https:\/\/www.youtube.com\/watch?v=bccKotFwzoY\">&#8220;Giving up the Gun&#8221;<\/a>\u2014is at the center of <i>Vampire Weekend <\/i>and <i>Contra<\/i>.<br \/>\n<i><br \/>\nModern Vampires of the City<\/i>, released in 2013, is more intricate still. \u00a0The album is fundamentally concerned with the interplay of opposites, Adorno\u2019s \u201ctensions between the poles\u201d (102). \u00a0Musically, the album is constructed dually around pianos and muted guitars\u2014and auto-tune, which is used to distort Koenig\u2019s vocals and provide syncopated rhythms. \u00a0While more somber than the band\u2019s earlier releases, the melodies themselves are lighter\u2014which contrasts with the dark content of the stories they tell.<\/p>\n<p>The album opens with <a href=\"https:\/\/www.youtube.com\/watch?v=weAsC-VTPw8\">\u201cObvious Bicycle,\u201d<\/a> which follows a man who Koenig sings \u201coughta spare [his] face the razor \/ Because no one\u2019s going to spare the time for [him].\u201d \u00a0The song is a set-up for considerations that come later in the album, but it perfectly embodies a tense relationship between music and the lyrics\u2014the piano is soft and in the background, creating a dramatic contrast that emphasizes the harshness of the story itself. \u00a0Indeed, \u201cObvious Bicycle\u201d plays on that sharp contrast. \u00a0The melody is pleasant and quiet, but the narrator tells his friend he no longer has a reason to live and that he might as well \u201cspare the world a traitor.\u201d \u00a0This surprising \u00a0interplay\u2014between the lightness of the music and the darkness of the message\u2014is the sort of \u201cunresolved dissonance\u201d that the culture industry seems designed to squash (Adorno 101).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-131 aligncenter\" src=\"https:\/\/sites.williams.edu\/f18-engl117-01\/files\/2017\/10\/Vampire-Weekend-2013.jpg\" alt=\"\" width=\"2901\" height=\"1929\" srcset=\"https:\/\/sites.williams.edu\/f18-engl117-01\/files\/2017\/10\/Vampire-Weekend-2013.jpg 2901w, https:\/\/sites.williams.edu\/f18-engl117-01\/files\/2017\/10\/Vampire-Weekend-2013-300x199.jpg 300w, https:\/\/sites.williams.edu\/f18-engl117-01\/files\/2017\/10\/Vampire-Weekend-2013-768x511.jpg 768w, https:\/\/sites.williams.edu\/f18-engl117-01\/files\/2017\/10\/Vampire-Weekend-2013-1024x681.jpg 1024w\" sizes=\"auto, (max-width: 2901px) 100vw, 2901px\" \/><br \/>\nVampire Weekend\u2019s fascination with opposites and ambiguity is matched by a predilection for social critique. \u00a0Those criticisms are often implicit in their early work, where the contrast between the lyrics\u2019 preppy concerns and the world music overtones speak quietly about power. \u00a0But in <i>Modern Vampires of the City<\/i>, the band more powerfully and directly challenges prevailing beliefs about class and religion, calling into question Adorno\u2019s claims about the inevitable ideological sameness of mass produced art (136). \u00a0<i>Modern Vampires <\/i>suggests there are real choices to be made\u2014and real consequences to consider\u2014about faith, about aging, and about our relationships with one another.<\/p>\n<p>Pushback against social constructs preoccupies much of the album. \u00a0Koenig starts locally, arguing for the autonomy of the individual\u2014himself\u2014above the group. \u00a0On <a href=\"https:\/\/www.youtube.com\/watch?v=_mDxcDjg9P4\">\u201cStep,\u201d<\/a> Koenig finds himself fighting against the judgements of the \u00a0\u201cpunks who would laugh when they saw us together,\u201d and the relatives who would only admire \u201ctales of a past life,\u201d finding solace in himself and his own growing up. \u00a0And on \u201cDiane Young,\u201d Koenig flips the narrative structure, condemning an Irish girl \u201cwith the luck of a Kennedy\u201d and others whose youthful exuberance has led them to \u201ctorch[] the Saab\u201d and go \u201ctottering off into that good night,\u201d all while the \u201cgovernment agents surround [them] again.\u201d \u00a0Between the two songs, Koenig finds himself distinct from the old and new, and is satisfied in that.<\/p>\n<p><iframe loading=\"lazy\" title=\"Vampire Weekend - Diane Young\" width=\"604\" height=\"340\" src=\"https:\/\/www.youtube.com\/embed\/oG6lTQNW04I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>The album\u2019s most trenchant critique, though, is an ideological one. \u00a0Vampire Weekend rails against religion in an arc that stretches across three songs. \u00a0On <a href=\"https:\/\/www.youtube.com\/watch?v=2b1GgT07aes\">\u201cUnbelievers,\u201d<\/a> Koenig recognizes that he \u201cwill die [an] unbeliever\u201d in \u201cthe fire [that] awaits,\u201d and wonders whether this was really \u201cthe fate that half of the world [had] planned for\u201d him. \u00a0Koenig undercuts religious ideology, asking in effect whether it was moral to be condemned for not believing what \u201cthe world\u201d had told him to believe.<\/p>\n<p>And his argument becomes more drastic as the album progresses. \u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=Yu5PD02s05I\">\u201cWorship You\u201d<\/a> and \u201cYa Hey\u201d are directed towards God. \u00a0In \u201cWorship You,\u201d the narrator alludes to John Milton, demanding if God with his \u201cred right hand\u201d would provide a \u201clittle bit of light to get [them] through the final days\u201d, or whether they really would \u201csee [him] once again.\u201d \u00a0The song is an angry criticism of a god who wasn\u2019t there when the narrator needed him\u2014but it\u2019s \u201cYa Hey\u201d when those sentiments are made real. \u00a0Koenig argues that he \u201ccan&#8217;t help but feel \/ That you&#8217;ve seen the mistakes \/ But you let it go,\u201d hinting at conflicts in Israel in an surreal aside where, like a DJ, God changes songs \u201con the festival grounds\u201d from Desmond Dekker\u2019s \u201cIsraelites\u201d to the Rolling Stones\u2019 \u201c19th Nervous Breakdown.\u201d \u00a0The song in particular calls out the god of Judaism, using Ya Hey as euphemism for Yahweh, and accusing an inept God who \u201cwon\u2019t say his name\u201d by quoting back the Hebrew meaning of his name: \u201cI am who I am.\u201d<\/p>\n<p><iframe loading=\"lazy\" title=\"Vampire Weekend - Ya Hey (Official Lyrics Video)\" width=\"604\" height=\"340\" src=\"https:\/\/www.youtube.com\/embed\/i-BznQE6B8U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400\">There\u2019s no question that \u00a0<\/span><i><span style=\"font-weight: 400\">Modern Vampires of the City <\/span><\/i><span style=\"font-weight: 400\">wants to rebel against the \u201crigid invariants\u201d that, according to Adorno, typically make up popular music (98). \u00a0Invoking the Old Testament in juxtaposition with characters who collectively explore their own mortality and ennui, <\/span><i><span style=\"font-weight: 400\">Modern Vampires <\/span><\/i><span style=\"font-weight: 400\">subverts the traditional pop song, or\u2014at the very least\u2014criticizes the same kinds of folks that would slam the \u201cOrthodox girl who fell in love with the guy at the falafel shop\u201d on <a href=\"https:\/\/www.youtube.com\/watch?v=yYID88kOTZE\">\u201cFinger Back.\u201d<\/a> \u00a0<\/span><\/p>\n<p>Adorno reserves his most damning critique of the culture industry for its effects on the intellectual capacity of the public. \u00a0Because mass produced art demands minimal alertness from its consumers, Adorno contends, such art contributes to the \u201cwithering of imagination in the consumer of culture\u201d and \u201ccrippl[es] the faculties\u201d of reason (100). \u00a0By questioning his own beliefs and filling <i>Modern Vampires <\/i>with religious and personal doubt, Koenig disrupts and engages his audience, forcing us to think critically about our own lives and our own beliefs.<\/p>\n<p>This is, in the end, Vampire Weekend\u2019s strongest claim for subverting the culture industry. \u00a0Adorno allows for the value of such \u2018countercultural\u2019 art\u2014indeed, of avant-gardism, Adorno claims that \u201cthe devices used in a work of the avant-garde \u2026 unlike those of the hit song, they serve the truth\u201d (102). \u00a0But\u2014despite their merit\u2014these arguments fail to assuage Adorno\u2019s largest concerns.<\/p>\n<p>Adorno questions whether the countercultural can ever divorce itself from the culture industry: \u201cOnce registered as diverging from the culture industry, [countercultural artists] belong to it as the land reformer does to capitalism\u201d (103). \u00a0In other words, <i>Modern Vampires<\/i> may appear to be revelatory and rebellious, but we recognize those qualities only in the context of popular culture\u2014<i>MVOTC<\/i> is only different in that is different than something we all recognize. In this sense it is difficult for us as listeners (and surely for Koenig himself) to draw a line between what Koenig himself has offered us, and what the culture industry in turn has supplied him.<\/p>\n<p>The second stanza of &#8220;Obvious Bicycle&#8221; goes like this:<\/p>\n<pre>No one\u2019s gonna watch you as you go\r\nFrom a house you didn\u2019t build and can\u2019t control\r\nOh you oughta spare your face the razor\r\nBecause no one\u2019s gonna spare the time for you\r\nYou oughta spare the world your labor\r\nIt\u2019s been 20 years and no one\u2019s told the truth.<\/pre>\n<p>In the end, the man is advised to \u201cspare the world a traitor\u201d and \u201cthank \u2026 the rich ones who were kind,\u201d while Koenig himself is left \u201cwondering if anyone could begin \/ To listen.\u201d \u00a0Koenig is clearly self-aware enough to feel the irony in that statement, but can no more escape the culture industry than the subject of \u201cObvious Bicycle\u201d can escape the \u201chouse he didn\u2019t build and can\u2019t control.\u201d<\/p>\n<p>Works Cited:<\/p>\n<ol>\n<li>Adorno, Theodor and Max Horkheimer. <em>Dialectic of Enlightenment: Philosophical Fragments.<\/em> Stanford University Press, 2002.<\/li>\n<li>Collins, Nick.\u00a0 \u201cModern Music Really Does Sound the Same.\u201d\u00a0 The Telegraph, 26 July 2012, http:\/\/www.telegraph.co.uk\/culture\/music\/9430338\/Modern-music-really-does-sound-the-same.html.<\/li>\n<li>Hosenager, Kartik, et al. \u201cWill the Global Village Fracture into Tribes?: Recommender Systems and Their Effects on Consumers.\u201d\u00a0 Management Science 60.4, 2014, https:\/\/papers.ssrn.com\/sol3\/papers.cfm?abstract_id=1321962.<\/li>\n<li>Serra, Joan, et al. \u201cMeasuring the Evolution of Contemporary Western Popular Music.\u201d Scientific Reports 2.521, 2012,\u00a0 https:\/\/www.nature.com\/articles\/srep0052.<\/li>\n<li>Vampire Weekend. <em>Vampire Weekend.<\/em> XL Recordings, 2008.<\/li>\n<li>\u2013\u2013\u2013. <em>Contra<\/em>. XL Recordings, 2010.<\/li>\n<li>\u2013\u2013\u2013.\u00a0 <em>Modern Vampires of the City<\/em>. XL Recordings, 2013.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>When culture is mass-produced, all art is in danger of becoming the same. The historical deepening of capitalism has led to the homogenization of culture. \u00a0At least Theodor W. Adorno\u2014a German critical theorist\u2014 thought so. \u00a0In \u201cThe Culture Industry,\u201d Adorno argues that \u201ceach branch of culture\u201d has become \u201cunanimous with itself,\u201d as the burgeoning of &hellip; <a href=\"https:\/\/sites.williams.edu\/f18-engl117-01\/uncategorized\/from-a-house-you-didnt-build-and-cant-control\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">From a House You Didn&#8217;t Build and Can&#8217;t Control<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1791,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-109","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/sites.williams.edu\/f18-engl117-01\/wp-json\/wp\/v2\/posts\/109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.williams.edu\/f18-engl117-01\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.williams.edu\/f18-engl117-01\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.williams.edu\/f18-engl117-01\/wp-json\/wp\/v2\/users\/1791"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.williams.edu\/f18-engl117-01\/wp-json\/wp\/v2\/comments?post=109"}],"version-history":[{"count":11,"href":"https:\/\/sites.williams.edu\/f18-engl117-01\/wp-json\/wp\/v2\/posts\/109\/revisions"}],"predecessor-version":[{"id":134,"href":"https:\/\/sites.williams.edu\/f18-engl117-01\/wp-json\/wp\/v2\/posts\/109\/revisions\/134"}],"wp:attachment":[{"href":"https:\/\/sites.williams.edu\/f18-engl117-01\/wp-json\/wp\/v2\/media?parent=109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.williams.edu\/f18-engl117-01\/wp-json\/wp\/v2\/categories?post=109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.williams.edu\/f18-engl117-01\/wp-json\/wp\/v2\/tags?post=109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}