{"id":34,"date":"2016-10-15T00:02:04","date_gmt":"2016-10-15T04:02:04","guid":{"rendered":"http:\/\/sites.williams.edu\/engl-117-fall16\/?p=34"},"modified":"2016-10-17T19:18:36","modified_gmt":"2016-10-17T23:18:36","slug":"brainwashing-one-disney-film-at-a-time","status":"publish","type":"post","link":"https:\/\/sites.williams.edu\/engl-117-fall16\/uncategorized\/brainwashing-one-disney-film-at-a-time\/","title":{"rendered":"Brainwashing: One Disney Film at a Time"},"content":{"rendered":"<p>A fragile, gentle princess cries endlessly for help from a distance in hope that someone will save her from the villain keeping her hostage. News then travels to the princess\u2019 hometown informing residents that she\u2019s been caught; and as they get ready to attack the villain head-on, in swoops a robust, tall prince to save the day. Through clever tact and superhuman strength, the prince rescues the princess and wins her love. They get married and live happily ever after.<\/p>\n<p><span style=\"font-weight: 400\">This simplistic mold has been the primary archetypal plot for Disney animated films since the debut of <\/span><i><span style=\"font-weight: 400\">Snow White<\/span><\/i><span style=\"font-weight: 400\"> in 1937. Disney \u201cprincess films\u201d have always followed the same model: a beautiful, yet helpless princess saved by the manly, chiseled-face prince. Children and adults alike have seen this classic plot repeated through countless movies such as <\/span><i><span style=\"font-weight: 400\">Snow<\/span><\/i> <i><span style=\"font-weight: 400\">White<\/span><\/i><span style=\"font-weight: 400\"> and <\/span><i><span style=\"font-weight: 400\">Cinderella<\/span><\/i><span style=\"font-weight: 400\">. But are audience members aware of the model\u2019s effect and relayed message? It\u2019s seemingly obvious that these films emphasize gender norms and traditional patriarchal beliefs, and, although Disney has recently drawn female main characters as autonomous and strong, in films such as <\/span><i><span style=\"font-weight: 400\">Tangled<\/span><\/i><span style=\"font-weight: 400\"> and <\/span><i><span style=\"font-weight: 400\">Frozen<\/span><\/i><span style=\"font-weight: 400\">, the stereotypes seen in the classics remain concealed in other forms. And if we know how these movies carry out their plots, why do we keep watching them?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Though it all began with<\/span><i><span style=\"font-weight: 400\"> Snow White <\/span><\/i><span style=\"font-weight: 400\">and <\/span><i><span style=\"font-weight: 400\">Cinderella<\/span><\/i><span style=\"font-weight: 400\">, the latent sexism and hegemonic masculinity in the company\u2019s films were all-encompassing in <\/span><i><span style=\"font-weight: 400\">Beauty and the Beast <\/span><\/i><span style=\"font-weight: 400\">(Disney\u2019s fifth princess film).<\/span> <span style=\"font-weight: 400\">The male main character in this film is a man turned beast, and the destined princess lived to care for her father in a town where she is expected to aspire to marriage. Aside from the beast, Disney also presents us to the male figure Gaston, an egotistical hunter who\u2019s in love with Belle, the \u201chousewife\u201d turned princess. And despite his goal to win her love, Gaston assumes that he already has her heart for there is no other man like him in town. \u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Through characters like Gaston, <\/span><i><span style=\"font-weight: 400\">Beauty and the Beast<\/span><\/i><span style=\"font-weight: 400\"> slaps you in the face with its almost overwhelming display of hegemonic masculinity. Gaston\u2019s character is sketched to ensure that he seems as \u201cmanly\u201d as possible&#8211;his biceps are huge, his shirt is stretched by his immense muscles, and he has sharp, chiseled facial features that compliment his menacing and patronizing smirk, the constant reminder to others of his ultimate superiority. Furthermore, Disney artists made sure Gatson would appear significantly larger than the other characters in the film. Simply put, everything about Gaston says, \u201cI\u2019ll always be better than you.\u201d As if his physical appearance was not enough to emphasize his superiority and intimidating influence in the small town, Disney gives Gaston an entire musical number in which the villagers around him gleefully sing, \u201cNo one&#8217;s slick as Gaston. No one&#8217;s quick as Gaston. No one&#8217;s neck&#8217;s as incredibly thick as Gaston. For there&#8217;s no man in town half as manly. Perfect, a pure paragon. You can ask any Tom, Dick or Stanley. And they&#8217;ll tell you whose team they&#8217;d prefer to be on\u201d (<\/span><i><span style=\"font-weight: 400\">Beauty and the Beast<\/span><\/i><span style=\"font-weight: 400\">). Glorification for his strength and looks is a common occurrence. Disney even gives him, what seems like, superhuman strength. In one scene he bullies the short, ugly men in a bar to remind both the townsmen and the audience that he is a force to be reckoned with. Further still, in this same scene, background women admire Gaston and deem him attractive. Finally, having already demonstrated narcissism and an enormous ego in the tavern scene, Gaston also proves to be sexist, displaying the traditional belief that women should consider neither autonomy nor education important. His attitudes are made clear when he throws Belle\u2019s book to the mud, \u00a0and tells her to focus on the more significant things in life, such as himself. If nothing else, Gaston performs one role perfectly with his exaggerated physical strength, narcissism, aggression, impulsivity, and brash sexism &#8211;the embodiment of hegemonic masculinity.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Beauty and the Beast - Gaston\" width=\"600\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/VuJTqmpBnI0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400\">The large inability to sight the subtle hyper-masculine qualities present in these types of characters has grown out of their normalization in both film and society. The details are clouded by other cinematographic aspects of the film, especially so in animated media &#8212; where bright colors and voices divert attention away from the underlying parallels between the values of the movie and of actual society. This is where Disney\u2019s <\/span><i><span style=\"font-weight: 400\">Beauty and the Beast<\/span><\/i><span style=\"font-weight: 400\"> is unique. The movie is their first real instance where the role of the male \u201chero\u201d is called into question, and where Disney provides us with not just two views of what it means to be a man, but two <\/span><i><span style=\"font-weight: 400\">severely<\/span><\/i> <i><span style=\"font-weight: 400\">different<\/span><\/i><span style=\"font-weight: 400\"> views, forcing his audience to identify the archetype and its complexities right alongside an alternative male ideal and model.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Another especially important element distinguishing <\/span><i><span style=\"font-weight: 400\">Beauty and the Beast<\/span><\/i><span style=\"font-weight: 400\"> from its surrounding films is the form taken by the main male character and eventual hero: that of a Beast. When comparing this film to its sister films, it takes no expert to notice that the princes and saviors of the other stories are almost always human. Not only that, but those heros are presented as near \u201cperfect\u201d males, with characteristics that mirror Gaston\u2019s &#8212; tall, handsome, and distinctly attractive to the point of standing out from the rest of the characters in the film. Disney, however, introduces us to a new type of hero in this film, a Beast &#8212; a former human who is unable to love. A hero with a flaw so grave, it masks his role as hero. Beast\u2019s animalistic transformation, stripping him of his human form, was the result of a witch\u2019s curse who deemed the former prince incapable of expressing and feeling compassion, thus unworthy of being human. Disney artists made sure to strip him of human-like characteristics, and estrange the Beast with a massive stature, making him the biggest character in the movie, not to mention the scariest. Disney didn\u2019t even make Beast into a specific animal, but a conglomerate of creatures, commonly known as a chimera &#8212; a Greek mythological being with the head of a buffalo, the body of a bear, the jaws and mane of a lion, and the legs and tail of a wolf. Consequently, Beast\u2019s form makes his former self-unrecognizable, and makes anyone who sees him too afraid to try and comprehend his situation or person. This resulting alienation and loss of former status as a prince ultimately leave Beast alone to develop great insecurities in his ability to be humane and empathetic.<\/span><\/p>\n<div id=\"attachment_204\" style=\"width: 322px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-204\" class=\"wp-image-204\" src=\"https:\/\/sites.williams.edu\/engl-117-fall16\/files\/2016\/10\/can-you-feel-the-love-300x233.jpg\" alt=\"Furious encounter between Beast and Belle. \" width=\"312\" height=\"242\" srcset=\"https:\/\/sites.williams.edu\/engl-117-fall16\/files\/2016\/10\/can-you-feel-the-love-300x233.jpg 300w, https:\/\/sites.williams.edu\/engl-117-fall16\/files\/2016\/10\/can-you-feel-the-love.jpg 538w\" sizes=\"auto, (max-width: 312px) 100vw, 312px\" \/><p id=\"caption-attachment-204\" class=\"wp-caption-text\">Furious encounter between Beast and Belle.<\/p><\/div>\n<div id=\"attachment_203\" style=\"width: 333px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-203\" class=\" wp-image-203\" src=\"https:\/\/sites.williams.edu\/engl-117-fall16\/files\/2016\/10\/sad-beast-300x187.jpg\" alt=\"Beast lamenting about the curse placed upon him \" width=\"323\" height=\"201\" srcset=\"https:\/\/sites.williams.edu\/engl-117-fall16\/files\/2016\/10\/sad-beast-300x187.jpg 300w, https:\/\/sites.williams.edu\/engl-117-fall16\/files\/2016\/10\/sad-beast.jpg 700w\" sizes=\"auto, (max-width: 323px) 100vw, 323px\" \/><p id=\"caption-attachment-203\" class=\"wp-caption-text\">Beast lamenting about the curse placed upon him<\/p><\/div>\n<p><span style=\"font-weight: 400\">Beast, however, eventually has to face and conquer his inner conflict : to overcome his shame over his monstrosity and show empathy towards others despite the risk of being misunderstood, feared, and rejected; After all, part of the curse is that Beast becomes the object of the very attitudes that once spurred him to act cruelly towards others when he was human. In order to reclaim his humanity, Beast must learn compassion, and leave behind his learned indifference to human emotion \u00a0from his days \u00a0as a prince. Because of his upbringing, \u00a0Beast\u2019s \u00a0cold and inconsiderate personality keeps him from \u00a0understanding his own capability to express love and hospitality. These new and deeply-rooted sources of shame for Beast, though, are the very elements that make his transformation into a better man all the more admirable and meaningful. Through observing and adopting Belle\u2019s compassion and accepting his own emotional vulnerability, Beast eventually discovers his capability to feel empathy and in effect reclaims his humanity. Disney\u2019s rewarding of this new and improved image of Beast with his former human form suggest a better and improved image of man.<\/span><\/p>\n<div id=\"attachment_205\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-205\" class=\"wp-image-205 size-medium\" src=\"https:\/\/sites.williams.edu\/engl-117-fall16\/files\/2016\/10\/tumblr_inline_odvd7j1fv41tsjhim_500-300x169.gif\" alt=\"In danger, Belle is saved by Beast. \" width=\"300\" height=\"169\" \/><p id=\"caption-attachment-205\" class=\"wp-caption-text\">In danger, Belle is saved by Beast.<\/p><\/div>\n<div id=\"attachment_206\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-206\" class=\"size-medium wp-image-206\" src=\"https:\/\/sites.williams.edu\/engl-117-fall16\/files\/2016\/10\/tumblr_np5w3avNfn1s2pto2o3_1280-300x169.jpg\" alt=\"After finally learning to emphasize and love, Beast returns back to his former, human self. \" width=\"300\" height=\"169\" srcset=\"https:\/\/sites.williams.edu\/engl-117-fall16\/files\/2016\/10\/tumblr_np5w3avNfn1s2pto2o3_1280-300x169.jpg 300w, https:\/\/sites.williams.edu\/engl-117-fall16\/files\/2016\/10\/tumblr_np5w3avNfn1s2pto2o3_1280-768x432.jpg 768w, https:\/\/sites.williams.edu\/engl-117-fall16\/files\/2016\/10\/tumblr_np5w3avNfn1s2pto2o3_1280-1024x576.jpg 1024w, https:\/\/sites.williams.edu\/engl-117-fall16\/files\/2016\/10\/tumblr_np5w3avNfn1s2pto2o3_1280.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-206\" class=\"wp-caption-text\">After finally learning to emphasize and love, Beast returns back to his former, human self.<\/p><\/div>\n<p><span style=\"font-weight: 400\">So what does <\/span><i><span style=\"font-weight: 400\">Beauty and the Beast<\/span><\/i><span style=\"font-weight: 400\"> have to do with anything? If you think about all the sexism and the poor portrayal of female characters and the exaggerated portrayal of men in the movie, it seems odd Disney would want kids to be entertained by it. In other words, to restate the question presented in the beginning of this essay: why keep watching? It\u2019s blatantly obvious that Disney has done a lot over the years to continually emphasize the dominance men have over women, and we have seen this since 1931. They, however, have only mirrored the social values of each era. Aside from being blinded by the slight variations in character and plot of each movie, we are pre-exposed to a society that continues to uphold values of sexism and masculinity. So it\u2019s no surprise that we are so used to seeing skewed portrayals and assignment of labels based on social expectations and norms, especially in the Disney animated films of today. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Not only the adults, but the children who continue watching these movies know about the ongoing sexism that&#8217;s omnipresent in the world we live in. Though they don\u2019t go around talking about it or fully understanding it, they do comprehend that they have to act and live a certain way depending on their gender. Even before birth, children are expected to accept predetermined identities that follow them throughout their lives and shape their daily interactions and behaviors. Boys specifically are expected to be strong and self-reliant, as communicated by &#8220;tough\u201d characters in film and other media. They do not question where this stereotype originated nor do<\/span> <span style=\"font-weight: 400\">they question if it\u2019s right. After all, children \u00a0look up to their elders and imitate their exact moves in order to feel a sense of belonging, and eventually a sense of \u201cmaturity.\u201d For girls, these Disney films reinforce to their audiences the importance of physical appearance and the belief that a girl\u2019s worth is determined by the degree to which she is thin, gentle, and beautiful. And the female characters in these movies hardly get active roles, as the films enforce traditional and sexist images of women limited to skills of housekeeping and subsequently having no business in performing any strenuous work that could ruin their appearance.<br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400\">These beliefs on what women and men should do are extremely relevant examples of ideologies &#8211; beliefs that, although usually unquestioned, are widely accepted, spread, and viewed as legitimate. They are illusions created by social structures to define certain roles in society. These ideologies unite people through their misinterpretation of the real world, giving them a false sense of security and enabling them to develop a \u201crelationship\u201d with the real world. The real problem though is not the illusion, but its omnipresence and enslavement of those in its grasp; there\u2019s no escaping the influence of ideology, especially when supported and hyped by media we are exposed to on the daily. Our dependence on communication with one another traps us all in a bubble that repeatedly and constantly reinforces the implementation of ideologies, and as these beliefs change and evolve, so do our perceptions of \u201creality.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">When looking at the movie through a critical standpoint, <\/span><i><span style=\"font-weight: 400\">Beauty and the Beast<\/span><\/i><span style=\"font-weight: 400\"> demonstrates how society has become desensitized to gender-related stereotypes. Thus, the films\u2019 audiences are inherently influenced by these messages and consequently spurred to act the way their gender is presented on screen. Because children tend to naively imitate what they see without question, their social lives are forever governed by these ideologies enforced upon them in media. With no history to back the ideals and without having a creator, audiences -composed of both children and adults- mindlessly follow these beliefs, allowing media to govern their lives by \u00a0ideologies, simple claims\u00a0and beliefs unsupported by history and unquestioned with respect to their creators.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A fragile, gentle princess cries endlessly for help from a distance in hope that someone will save her from the&#8230; <a href=\"https:\/\/sites.williams.edu\/engl-117-fall16\/uncategorized\/brainwashing-one-disney-film-at-a-time\/\">Continue reading &raquo;<\/a><\/p>\n","protected":false},"author":1347,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-34","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/sites.williams.edu\/engl-117-fall16\/wp-json\/wp\/v2\/posts\/34","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.williams.edu\/engl-117-fall16\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.williams.edu\/engl-117-fall16\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.williams.edu\/engl-117-fall16\/wp-json\/wp\/v2\/users\/1347"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.williams.edu\/engl-117-fall16\/wp-json\/wp\/v2\/comments?post=34"}],"version-history":[{"count":5,"href":"https:\/\/sites.williams.edu\/engl-117-fall16\/wp-json\/wp\/v2\/posts\/34\/revisions"}],"predecessor-version":[{"id":210,"href":"https:\/\/sites.williams.edu\/engl-117-fall16\/wp-json\/wp\/v2\/posts\/34\/revisions\/210"}],"wp:attachment":[{"href":"https:\/\/sites.williams.edu\/engl-117-fall16\/wp-json\/wp\/v2\/media?parent=34"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.williams.edu\/engl-117-fall16\/wp-json\/wp\/v2\/categories?post=34"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.williams.edu\/engl-117-fall16\/wp-json\/wp\/v2\/tags?post=34"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}