Web Redesign Project

How Did They Get There?

Search Terms

In addition to “Williams” & “College” these terms appeared in the top 50 searches from external sources (e.g. Google). Terms that were semantically equivalent (e.g. employment and jobs) were grouped together- that’s the number you see next to some of them. Terms in orange had especially low bounce rates compared to the average, and terms in blue had especially high ones.
  • math riddles x2
  • dining x4
  • health center x2
  • admissions x2
  • map x3
  • glow x3
  • oit x5
  • employment x2
  • housing
  • address
  • museum of art
  • financial aid
  • mailroom
  • tuition
  • security
  • study abroad
  • facilities
  • expedition
  • campus life
  • roomful of teeth
  • majors
  • investment office
  • transport

Referral Traffic

  • williams.edu – Visits: 568,100
  • wso.williams.edu – Visits: 151,085
  • web.williams.edu – Visits: 89,192
  • facebook.com – Visits: 73,615
  • glow – Visits: 64,559
  • communications.williams.edu – Visits: 59,971
  • admission.williams.edu – Visits: 46,017
  • hr.williams.edu – Visits: 40,539
  • dean.williams.edu – Visits: 30,086
  • commencement.williams.edu – Visits: 20,964
  • williams.prestosports.com – Visits: 20,228
  • dining.williams.edu – Visits: 19,785
  • parents.williams.edu – Visits: 19,023
  • campus-life.williams.edu – Visits: 17,683
  • athletics.williams.edu – Visits: 17,064
  • catalog.williams.edu – Visits: 16,084
  • library.williams.edu – Visits: 12,772
  • google.com – Visits: 12,394
  • forbes.com – Visits: 11,654
  • dean-faculty.williams.edu – Visits: 9,822